How to Be a Better Networker

An oldie but a goodie!

CRYSTAL LENGUA- BUSINESS BLOG

networking

Love it or hate it? You should do it.

Networking events are a great opportunity to mingle with likeminded people and industry professionals. Everyone is there for the same reason which takes that pressure off but you need to understand that the little details matter and don’t go unnoticed.

Here are my top ten networking tips:

1) Attend the right networking events

You can’t expect to meet the right people in the wrong places. Make sure that the networking event that you choose to attend meshes with your product/service/goals in some way. You don’t want to waste your time and other people’s time.

2) Have business cards on you

Simple. Always carry cards! (Or keep them in your car)

Also- When you are given a card, make a note on the back to help you remember the connection and conversation. I even write personal details such as family mentions or an…

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Staying Alert When You’re Working Late

nightowl

Hey there, night owl!

Yeah, you!

The one who stays up past midnight on any given day to get work done so they can sleep in a bit the next day.  The one who gets his/her second wind around 10:00pm and will actually have a coffee to keep going. The one who just has so much work to do that you have no choice. The one who hates mornings so they stay up late instead.

This blog post is for you.

Here are our top 5 tips for staying productive when you’re staying up:

  • Do the big tasks first: It’s pretty self-explanatory. You use your brain power at its greatest peak before it starts fogging up and dwindling down.
  • Make your workspace as distraction-free as possible: No cell phones, no social media, no washroom breaks (just kidding). The more focused you are the better.

 

  • Brighten your workspace: Dim lighting may cause you to become drowsy which will lessen your focus and drive to continue your tasks. If you are already feeling sleepy? Darkness won’t help.

 

  • Get your blood flowing: Jumping Jacks, a few push-ups, maybe a brisk jog around your house? It should up your energy level and give you an added boost.

 

  • COFFEE- or a caffeinated beverage: They say not to just chug the drink though. Taking small amounts in periodically throughout your late-night work mission will keep you afloat.

 

These tips should help but the most important thing that you have to understand is when to know when to stop. Don’t push yourself into a canyon of “I am going to have to redo this work, because I am exhausted and when I read it tomorrow? It is going to be CRAP”.  It’s a slippery slope into that hole… so just know your limits.

Blogging: Where to start?

We’ve recently had a few of our followers comment on various articles asking us how to start a blog of their own. They, like many people, wanted to know where to start and if we had any tips/tricks to help them be successful in their venture. This in turn is what led us to writing this very article- so thank you commenters! This one’s for you.

 

Step 1

What do you want to blog about?

This can really be anything if you ask me…anything that you feel passionately about writing about? I say go for it! Worst-case scenario? No one reads it… SO WHAT. At least you got to express yourself. You got it off your shoulders.

This is a serious step one though… because without a general idea and purpose for your blog… well… things could get messy. Ask yourself what you want to get out of the blog. Is it a personal reflection blog? An informative blog? A community blog? A business blog?

Step 2

Who will host your blog?

We use WordPress. We are familiar with their plugins and have knowledge of the back-end, which is a bit more manual than some other hosts like blog.com. I find blog.com is the easiest for someone who maybe isn’t as computer literate but definitely look around. There are so many different platforms and price packages. Most platforms offer you a free and paid version. The difference is usually ad placements flashing on your blog, custom URL’s, larger file storage etc. Take a look at all the packages because depending on what you need- the packages may be worth it for you.

Beebom wrote a pretty good review of top blogs for 2015: http://beebom.com/2015/02/5-best-blogging-platforms   they don’t mention blog.com but in my experience it has been the easiest for newbies to grasp.

Step 3

Designing your blog.

This is more than just what pretty colour you want. Your main goal should be functionality, readability and overall set up. If your blog is on photography? You are going to want something that displays images the best, that has great gallery options and allows you to save an adequate amount of files in your back-end. If you are more informative- you still want to make sure that you can display images to make your blog aesthetically pleasing- but you won’t need as much storage space. Make sure that your menu is large enough to see and easy to navigate and that you can easily add and manipulate your pages as new content is added.
Make sure that your font is large enough and easy to read if your target audience is 65+ then up that font a couple points. Make sure the colours aren’t harsh on the eyes. Keep your pages white because it is easier for people to read than on black- and skip the neon.

Step 4

Content.

It’s time to write your first post! (Exciting) One thing I learned was that your post doesn’t have to be perfect. Your posts are easily editable and that you just have to go for it! Better done than perfect- obviously keep in mind your basic spelling and grammar but don’t be afraid to hit publish. A trick I use is, I write my blogs in word first- THEN I copy them into my blog. It allows for auto-correct to come to my rescue and I save my work as a backup. Keep your audience in mind and write away. Be sure to add a corresponding image somewhere in your article because it not only breaks up your blog and is appealing to the eyes, it also adds an automatically generated icon when you are sharing your blog link.

Write enticing headlines and remember that your work is SEO friendly- so who knows who will be searching for information and stumble onto your blog?

Step 5

Sharing your blog

Your blog will share organically in your providers forums, in search engines and through like’s and shares on social media but it is also up to you to share your links and promote your work. Be proud!

2015 Social Media Marketing Planner

When it comes to your social media strategy? Pre-planning your posts is half the battle.

Having something ready to fire out on dates that you know to expect will help ease any last minute stress and help ensure that you are creating branded and shareable posts! We’ve created a list of dates that are guaranteed to pass this year (we couldn’t include EVERY holiday but you can find a list of Canadian holidays here: http://www.timeanddate.com/holidays/canada/) We also included a post idea for each date.

Enjoy!

BROCCOLI--2015-Holiday-Infographic

FREE VECTOR SOCIAL MEDIA ICONS

HAPPY NEW YEAR!!

We hope that everyone had an amazing 2014 and are ripe and ready to take on 2015!

It’s important to have good quality print pieces and we believe that it is important to have them all as branded and cohesive as possible. That being said, we have an Illustrator file with a variety of vector social media icons that we would be more than happy to send you FOR FREE. You can alter their colour or size (without pixelation).

Email: info@broccoliconsulting.ca to request your .ai file today.

BROCCOLI

UPCOMING SEMINAR: Networking Bootcamp- Learn to Network Like a Pro

Networking is about making connections and building enduring, mutually beneficial relationships. It takes two main approaches: virtual or face-to-face. It’s important to utilize both strategies to expand your professional network. Networking has risen in popularity alongside transparency and human interaction in the workforce because people are understanding the importance of relationships and are gravitating toward people they know or have met to assist them with their needs.

Marketing, advertising, social media… these are all great but a lot of business owners (If you are B2B) are too busy to stop and reflect on your efforts and too many customers (if you are B2C) are numb to traditional communications avenues due to an over abundance of “buy this”.

This seminar is set up to help you make your networking exchanges count and get you the results that you need to help push your business further.

We will cover the following areas:

  • Your business card
  • Your elevator pitch
  • How to find the right event for you/your industry
  • Your personal brand/image
  • Conversation starters
  • The importance of body language
  • Online Networking
  • Follow up

We will then demonstrate/practice with the group (so bring cards)

The cost to attend is $35 and that includes:

  • The 3 hour seminar
  • A take away package that contains the information that was covered for future reference
  • Some exercises to help build your networking confidence
  • Light Refreshments

THERE ARE ONLY 30 SPACES AVAILABLE so book early to reserve your spot.

Visit: https://www.eventbrite.com/e/networking-bootcamp-learn-to-network-like-a-pro-tickets-13909207815 for tickets!

You know what they say; it’s not what you know. It’s who you know.

 

YOUR SEMINAR INSTRUCTOR

CRYSTAL LENGUA: Founder and CEO of BROCCOLI Consulting

Crystal is a double graduate of both George Brown College and Humber. She is certified in Marketing Management, Corporate Communications (PR), Social Media Management and Event Management (with honours). With over ten years of branding, marketing, communications and sales experience she has developed and strengthened company recognition using a variety of channels. Through prioritization, infectious optimism, contingency planning and creative ‘transform the box’ thinking- She is known for her leadership, reliability and turn-around capabilities.

In the last year, she has been featured in ‘Mississauga Life’ Magazine as a forerunning Mompreneur. Crystal was also a main stage speaker alongside Toronto Argo’s Jonathan Hood. She is currently mid-way through her first non-fictional small business handbook which will be published in spring 2015.