Being visible online is crucial nowadays. That isn’t a secret. Online presence outside of your website adds to your SEO, your reputation (PR), your legitimacy and channeled outreach to your followers. At the end of the day- your competition is out there and you should be too.
Not everyone can afford to have an outside team/person manage their social media. Heck, they don’t call it ‘SMALL business’ for nothing, right? So you do it yourself. Or you try to…
Rule number one: You need to stay on top of your accounts. You need to post regularly! One post a day on fast platforms such as twitter and at least once every few days on slower more ad saturated sites such as facebook. There is nothing worse that visiting a company’s social media page and seeing that they haven’t updated in a month. Why even have the pages if you aren’t going to use them? Just to say you have it? Social media is about people, relationships and conversations that bring value- not just a button under your email signature.
When I see a lack of activity on a page I think:
a) They are lazy
b) Maybe they closed down?
c) They have no interest communicating
d) They have nothing interesting to communicate
I can’t help it. I want to think “Oh, Joe, he must be really busy! He just didn’t get around to sharing…” but I don’t think that. I think a, b, c & d.
BUSINESS SOCIAL MEDIA MUSTHAVES
The top five are:
4) Linkedin (at least set up a company page)
5) Instagram (This may or may not work for your business- it’s just a popular outlet if you can make it work)
If you want to be in the social media game? At least TRY to make 1 to 4 work. There are TONS of other outlets to choose from that may work better for your company! Pinterest and YouTube almost made my list…If I was going to do a top ten. If you feel overwhelmed you can sign up for social media management dashboards to help you manage everything. I personally recommend HootSuite for its ease of use but there are a few to choose from.
Here is a link to a blog on dashburst.com that gives a great top 10 list of social media management tools:
Remember that you do not have to be on them all! Find the best site(s) for your business and focus on it/them. Quality over quantity.
Please. Make sure that your brand is carried through everything you do- but especially your online presence. If you switch your website? Switch all your social media sites. No excuses. They should be consistent. Consider your social media outlets branches of your website- because they are.
Social media is a personalized platform for you to connect with your customers. It helps build a trustworthy relationship and allows for low cost advertising and networking opportunities. Your posted information is an invitation for your followers to share with their followers with the click of a button!
‘Share the link’ is the new ‘word of mouth’ so make sure the information you’re sharing is linkable…Or likeable… how about linkable AND likeable (say that three times fast!).