Tweeps: Real or Fake?

Wow! That guy has 25, 000 followers!? He must be really good at what he does… or REALLY popular! He is only following 10 people- but that’s ok, right? He is probably just really busy…

Well, sorry to break it to you but unless he is a celebrity of some sort? Chances are he bought all those followers in attempts to be perceived in a favourable way. If you ask me it does the exact opposite! All of your credibility goes flying out the window. (Excuse the pun.)

Let me help you to pick out the accounts that have “cheated” the system and bought new pals. For me (and a lot of social media professionals) it is painfully obvious.

Here is what we notice:

  1. They JUST opened an account last week and have 25,000 followers already.
  2. They have 25,000 followers and have a total of 7 tweets. What value have you brought to these people to make them want to follow you?
  3. You click on the persons ‘followers’ list and 90% of them are from another part of the world, with no real bio/very short and vague bio and have no followers or tweets themselves. Also- if a large percentage of someone’s followers avatars (say that three times fast) are eggs? That’s suspicious.
  4. They have 25,000 followers but are following 10 people. Again, unless you are a celebrity? To gain that amount of followers- you need to be engaging.
  5. They don’t have lists and they aren’t on anyone else’s lists. With that many followers? You would be on or have at least one list to help filter through everyone!

I believe in quality over quantity and although you may be tempted to give into those robot direct messages? You know, the ones that promise you ‘thousands of followers RIGHT NOW’? Don’t do it. It won’t feel good. Especially when all of those followers slowly diminish in the weeks to follow and you realize people are only following you because they THINK you are influential.

The purpose of social media is to engage. When you are speaking to 25,000 fake followers- it is kind of like talking to a wall. Not much point. Also, as I mentioned- your credibility actually depletes the second anyone realizes you have purchased your ‘fan base’.

Stay strong, be knowledgeable and be REAL. Real conversations, real followers, real information… all of it will bring, you guessed it, REAL results.

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