You get on an elevator at the 10th floor. Going down you are face to face with an opportunity to sell your business. Someone said hi and asked what you do. What do you say? How can you sum up what you offer in half a minute? Where do you start? You only have 20-30 seconds until the ride is over and if you aren’t prepared? You lose your chance.
Just as you finally get all of your thoughts together *DING* ground floor, and you watch your could-be client walk away.
Let’s make sure that doesn’t happen.
“The elevator pitch” gets its name from the length of the explanation. You should be able describe what you offer in a short period of time. You need to be able to spark enough interest to make a connection and be able to follow up. The pitch isn’t limited to an elevator of course- it can be for sales, to drive traffic to your website, explain what you do for a living and prep potential clients. It’s a good thing to have in your back pocket for just an occasion.
To start: Introduce your company and ask yourself how you want to be remembered by your audience. Include who your target markets is and how you provide value for your clients… what makes you stand out? Finish your pitch with an open ended question if possible (one that involves more than a yes or no) to include them in your conversation.
For example: If you are a travel agency:
“We are a full service, family oriented travel agency- we book your flight, hotel, car- we even book your excursions on the resort in advance. We pre-approve payment plans to help make it more affordable and offer heavily discounted last minute vacations. When was the last time you took a vacation?”
You need to get to the point and you need to make sure the delivery sounds natural (even though it isn’t…) Nobody wants to deal with the cheesy car salesman/woman…person. Also, make sure you always have your business cards on you and easily accessed.