Blogging is more than sharing angry vents, happy memories, self-indulgent bragging and hobby posts. It is a marketing tool, an SEO gem and a shareable opportunity to provide your audience with helpful, inspirational and real information.
Let me explain in better detail.
Blogs drive traffic to your website. How? Well every time you publish a post, it signals to search engines and tells them that they need to re-scan your website- that you are active and have updated/provided new information. So what? Well every new indexed page means a heightened chance that your blog is going to surface when someone types keywords into a search engine… which means strangers will read your post, be directed to your site- then SHARE your post… then their contacts will be directed to your site and so on and so forth.
Blogs provide shareable content. When you write relevant information, people will want to share it on twitter, facebook, google+, pinterest and linkedin. Most blog hosts automatically imbed a “share” button at the bottom of each published post- so no need to worry about that. So again you are driving people to your site through your blog.
Blogs provide you with street cred. Or industry cred… whatever you prefer. Your blog showcases your knowledge and your willingness to share that knowledge. You are confident enough in your ability to communicate with your audience!
Blogs give your company a voice. Obviously your blog content will be relevant, on brand and the ‘voice’ you use will be consistent. People will get an idea of what to expect when they communicate with your company by what they read on your blog, how you respond to comments (good AND bad) and the tone in your posts.
Blogs are fairly easy to set up. You don’t have to be a graphic designer! You can use sites like wordpress, hubspot, blog.com… we use wordpress- but the choice is yours! You can choose from a plethora of template designs and colours to suit your needs and keep you on brand.
I recommend writing your posts in word or some other word processor- that way you can utilize the spelling/ grammar features AND you can save it half way through. You can also start multiple posts and go back to them if your brain freezes. I also don’t like to fully rely on the world wide web to save my draft properly should a hiccup occur.
Blogging isn’t scary. It’s fun and with practice comes confidence! Don’t think too much about tweaking it into perfection (you can always go back and edit after it’s published) just write it, check grammar and spelling and hit publish! You can do this! Follow likeminded people- read their blogs. Get inspired and be inspiring!