What is instagram?
Launched in October 2010- Instagram is a free photo and video sharing social media platform (that is owned by facebook) that allows an accounts followers to ‘like’ or comment on the shared image/video. It also allows its users to categorize their photos using hashtags (similar to twitter and facebook). Instagram gives you an ‘artistic’ edge by giving you the option to use photo filters, blur features, frames and angle options. You can also share your images/videos by connecting to twitter, facebook, tumblr, flickr or email. You cannot share live links on Instagram- you have the option to display one URL on your profile page but that’s it.
So what’s the big deal? Well:
- Instagram has over 150 million users
- 55 million photos are shared daily
- 8500 ‘likes’ per second
- 65% of the world’s top brands have an instagram account
- 57% of US adults visit the site at least once a day
- 23% of teens consider Instagram their favorite social media outlet
Just to name a few.
Needless to say, Instagram is allowing us to communicate visually. Its hashtag capability is making it easy to filter in on topics, keywords, phrases and other interests- it is also allowing marketers to easily organize their contest submissions. Instagram has exploded- so why not use it to your company’s advantage?
Humans tend to respond more to visual stimulation, it’s a known fact. You have the opportunity to tell your brand story with imagery- you can share photos of your store or employees, display your products, highlight your sales, give exclusive offers and really give your audience an inside look at how you run your business. Which is fantastic- however- you will also want to make sure that what you are sharing is beneficial to your followers. Give them a REASON to follow you! No one wants to follow an account that is solely “ooooh look how great we are” Unless you are a top model or actor… but then you would have a personal account… not a business account… so that doesn’t count.
You can try sharing tips and tricks, inspirational quotes, info-graphs, facts… you can participate in trending hashtags and have fun with it (as long as you are staying on brand) and you want to make sure your followers feel special. I mentioned exclusive offers- but what about sneak previews? Do you have a product in the works? A new collection brewing? Maybe your followers would like a “how it’s made” type walk through? Maybe you can show them how a product works?
Keep in mind your videos are only allowed to be 15 seconds long but you can stop the recording and start again at the important parts to stay within your time frame. What do I mean? Take some time and gander through instagram for inspiration.
Share your Instagram post on facebook and twitter; let people see what you are all about with their own eyes (and your filter)!