It’s not often a small business can afford a social media management team off the hop. In the beginning owners wear multiple hats- CEO, CFO, HR, IT and now SMM (that is an acronym for social media manager… I just made that up)
Maybe you think it’s best that you don’t use social media in your marketing plan… and to that? I say too bad- because you are missing out! You are missing out on the SEO advantages, the branding, the communication with your audience and the low cost options for spreading the word about who you are and what you offer. If you don’t want to reap any of those benefits? Then I say that is just too bad.
If you DO want to benefit from social media? Then I have some tips to help you stay focused, on top of things and actively present:
1) Pick one or two social media sites for now. If you try and manage too many yourself? You may get overwhelmed and quit or fall behind and look lazy and lackluster.
Figure out what platforms work best for your company- if you have no idea? Look at your competition. What are they using? What are your customers using?
2) The golden rule is ‘Once a Day’ I ask that all of my clients post onto their social media outlets at least once a day. It can be a picture, an article that your audience will find helpful, a link to a blog (preferably yours but it doesn’t always have to be), a retweet on twitter, a repost on Instagram or a pin to a board on Pinterest. Asking questions is a great way to engage! It’s important because you want to show you were there and active when a potential client looks you up. If they see that your last post was a week ago? You could look sluggish. If it was A MONTH ago? They may think you aren’t open anymore. Telling yourself once a day will help keep you from forgetting.
If you are really hip to social media, I recommend taking a look at your analytics and figuring out the best time to post to maximize engagement. If you aren’t too savvy just yet? Just post once a day for now- and make sure the content IS RELEVANT, positive and on brand.
You may benefit from having a posting schedule. Feel free to use this one: CLICK HERE
3) Time yourself. Once a day on one or two social media sites shouldn’t take more than 30 minutes a day. It is very easy to get lost in link-land and before you know it you are an hour and a half in and looking at what Jimmy is eating for lunch. Set a timer if you have to! You can get an egg timer for a buck at the dollar store.
4) Don’t be afraid to store updates/drafts. Keep a file of links, images, and quotes- whatever and keep that as your go-to when posting. If you find that Sunday evenings work best for researching information to share? Spend some time and think about your weeks’ worth of posting! If you want to get fancy, you can try out HootSuite and schedule your updates automatically- click HERE for more information. Just be sure to still sign in to your social media account and make sure your status’ are posting properly and your links are working.
5) Turn off your notifications. In an ideal world you want to respond to your audience right away. In small business world? That will throw you off and will absorb too much of your time. Turning off your notifications will keep you focused on your task at hand. It’s ok to reply within 24 hours! (Just make sure you do… but you ARE posting once a day so you shouldn’t have a problem) It’s ok to not know how many retweets you get, or who followed you. Think of it as a social media present. Once a day you get to open it and see what happened!
One day you will have a sea of employees who will be able to do things for you or the budget to outsource- but until then? You can handle it. It is intimidating at first, but practice makes perfect and before you know it you will be able to push out your social media duties in ten minutes or less! You’ll see.
Do you have any social media management tips to share? Please do in the comment section below!