We have said it before… We will say it again. You should be using social media for business. It is an information hub and a method of open communication with your audience. It is a conversation platform and very important for not only your online presence, but your credibility, branding, SEO and marketing efforts.
So what now? Do you open the accounts and start blasting off all of the great in-store specials? All the special promotions and fantastic things you are offering? Do you start pushing events and upcoming sales?
NO. No you do not. That will most likely turn followers away.
As mentioned earlier- social media is a conversation. When you have a real-life conversation, do you immediately start with why you are so wonderful and why people should like you? Probably not. You want to provide mutually beneficial conversation first- THEN- once you are comfortable with that person, you can start sharing more intimate details of all the great things happening in your life. Take that same model and apply it to your social media conversation.
We always tell our clients to first build your community. Work on sharing on-brand and relevant information. It doesn’t have to be created by you! You can share industry leader links as well as your blog. Work on accumulating fans by using trending hashtags so that your message gets filtered into larger audience pools. Build your fans/followers first and foremost. It may seem like you are treading water for a month or so but it will work in the end. DO NOT buy followers- you want quality not quantity and not for nothing? Social media platforms are hip to these scammers and if they find out you bought your fans? They could limit your pages. Not good.
One you have a decent following THEN you can start to promote! Now you have people who will see your efforts- who know that you are knowledgeable in your field and trust that what you are sharing can be valuable to them. Make sure that your efforts fall into am 80/20 percentile though… 80% helpful links, tips and tricks, quotes, pictures- and 20% promotion. We’ve found that to be a positive balance as long as you are keeping track of your social media insights and are posting the right information at the right times.
You can do social media! But if you need help? We are here to help!
(Did that fall into the 80/20 promotion? We think so!)