Fall is here!
That means another season to plan your next moves (if you haven’t already) when it comes down to your advertising and PR opportunities. It means another handful of set dates that you can try and coordinate with your business and target audience.
What do I mean?
Well. We know from now until January 1st, the following holidays- and some- are guaranteed:
- Thanksgiving (US & Canadian)
- Remembrance Day
- Christmas/The Holiday Season
- The New Year (full of fresh starts for all)
I am not saying that you should leech onto all of the holidays for the sole purpose of promoting your goods/services… we all know that pushy-selling is ‘out’ anyway… I am saying that you need to be conscious of them and IF POSSIBLE use them to your advantage.
For example: Remembrance Day. Not exactly a day that you want to use as a sales tool (unless you sell poppy’s or are a registered charity) but it is a day that you should recognize. A simple shout-out on social media, a digital poster with your sincere regards that just happens to have your logo in the corner, could make for a nice viral sharing piece.
For PR. Think about what the next couple months are going to bring- what the fall/winter seasons/holidays are guaranteed to have in store. Then see if you can work a press release around it.
What is your company’s forte? How can you utilize content marketing?
For example: You sell tires. Winter is coming and people should have proper tires. Write a press release and send it off to your local stations, papers and news outlets. Tell them why they need tires, tips and tricks to staying safe on the road and how you can help. You won’t always be picked up- it may take up to five attempts before anyone recognizes you BUT start now, what does it hurt?
Brainstorm with your team in advance so that you can create a posting schedule and organize your blasts. Get that whiteboard out and go to town!