The hashtag allows us to filter our message and reach audiences outside of our “follower” circle. It puts our words into larger conversation pools and allows us to gain exposure while networking and connecting with like-minded/interested audiences. It is how we categorize messages, host chats through social media and focus our marketing campaigns.
But what is even MORE awesome is when you use THE RIGHT hashtag. When you hit a tag popularity jackpot and your social media influence takes off! That is when you really start communicating with your target audience and the dialogues open up.
Meet Hashtag Scout: http://www.hashtagscout.com
Hashtag Scout allows you to “Find related, recent, and relevant Twitter hashtags with ease.” All you have to do is enter your keyword or proposed hashtag and Hashtag Scout will generate popular hashtags related to the word(s) you entered. There is no charge to search and it is extremely user friendly- the minimalist design really makes for stress-free navigation.
This program should help you get your message out on twitter without the hashtag guess work.
Check it out and let us know your thoughts!